The support that will be provided will be for training local farmers on best agricultural practices, preventing erosion by planting native local legumes, bushes and herbaceous plants, and the transfer of scientific knowledge and expertise between L’Oréal and its local partners. With the partnership, L'Oréal is also providing three types of support for sustainable production of the quinoa real variety, which is a premium grade variety of quinoa appreciated for the large size of its grain. L’Oreal claims this partnership will provide long-term benefits to 250 quinoa growers and their families in the Uyuni and Potosi regions of Bolivia. The Paris-headquartered firm has developed the sustainable sourcing project as part of its Sharing Beauty With All initiative, and has seen L’Oreal partner with three other companies in order to pool their expertise.Īndean Valley, a Bolivian company which works directly with quinoa growers Proinpa, a Bolivian foundation which promotes the conservation and responsible use of natural resources in Bolivia and EcoTerra, a responsible importer, have all teamed up with the beauty behemoth in this collaboration. This logline breaks a few of the standard logline rules.French cosmetics maker L’Oreal has launched a sustainable quinoa husk sourcing programme in Bolivia with the aim of using the produce as a renewable ingredient in cosmetics applications. It’s an appropriate length and it’s to the point, but it doesn’t really give us a sense of what’s standing in Sophia’s way. The conflict is only hinted at in the subtext of this logline, which is usually a bad idea. The next highest-rated script, Rockingham by Adam Morrison, breaks the rules in the same way: However, because this script is about a historical figure whom we’ve probably all heard of (even if we’re not familiar with the details of her life) Kristina can get away with being a bit vague since anyone who reads this logline should have a basic understanding of the obstacles Sophia might have faced. “A look into the mania of the OJ Simpson trial, through the eyes of Simpson’s sports agent Mike Gilbert and Los Angeles Police Department Detective Mark Fuhrman.” The next screenplay on the list, The Swimsuit Issue by Randall Green, isn’t based on a true story so it requires more explanation: If you’ve never heard of OJ Simpson, this is a terribly vague logline, but OJ is infamous enough not to require further explanation. This logline is a bit longer, but it’s still a succinct, easy to follow sentence. It includes the main character, the goal, and the main action. The conflict isn’t included specifically, but the reader can quickly assume that this kid is going to get backlash from a few sources: his parents, fellow students, the administration, maybe even a local family-values group.Īs you may have gathered, there isn’t really a single set of rules for how to write a logline. The best logline for your script is going to depend on your genre, your subject matter, and your personal style. Don’t overlook the main character, the conflict, or the stakes.That said, there are a few rules for how not to write a logline. Ideally you’ll also include the villain (if you have one) and the setting. But these three elements of your script are the most important.
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